STA190 'Transforming Your Healthcare Business Model' with special guest Frank Benedetto


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Welcome to the 190th episode of the Sports Therapy Association podcast: 'Transforming Your Healthcare Business Model' with special guest Frank Benedetto of The Honey Badger Project.

Frank Benedetto holds degrees in psychology and physical therapy, and is on a mission to transform the healthcare sector by integrating creative psychology and advanced technology. The Honey Badger Project is a principle-based learning curriculum applicable to clinicians across specializations. It exists to help you, the clinician, adopt a goal-oriented, client-focused methodology, guiding you as to how it can lead to a successful career in health service.

Frank highlights the importance of therapists stepping outside their comfort zones, emphasizing their value beyond practical skills, utilizing technology, and extending their influence in addressing patient's overall health concerns. From weight management, poor dieting, excessive screen time to constant sitting, therapists can contribute significantly more to their patients' wellbeing.

This episode provides vital information for transforming from a traditional therapy practice to a highly successful digital model. Offering services asynchronously via digital platforms, Frank explains how to foster relationships with your clients beyond the treatment room, guiding and monitoring them on multiple health habits to facilitate holistic wellness.

With a special focus on technology's role in fostering health habits and re-imagining therapeutic practices, this episode offers insights on how you the therapist can secure your practice using technology for service fulfillment. Frank helps demystify the common fear of technology, encouraging adoption and experimentation with existing tools and apps to maintain pace in our rapidly advancing world.

Useful Links

Our sincere thanks to Frank Benedetto of The Honey Badger Project for giving up his time to be a guest on the show!

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